Resources

SEO (Search Engine Optimisation) is the classic discipline: titles, content depth, links and technical health so Google ranks your pages.

AEO (Answer Engine Optimisation) is about being the answer — structured data, FAQ content and clear headings so featured snippets, voice assistants and answer boxes quote you directly.

GEO (Generative Engine Optimisation) is the newest surface: making sure AI assistants like ChatGPT and Perplexity can crawl you (robots rules, llms.txt), understand you (entities, schema) and recommend you in generated answers.

The Visibility module's Site Scan scores all three on your real site in about twenty seconds — that's the fastest way to see where you stand today.

1. Audit — run a Site Scan and the Guided Assessment in the Visibility module. Together they cover what a crawler can see and what it can't (reviews, Google Business Profile, trust signals).

2. Fix — work through the prioritised recommendations, Critical items first.

3. Check — run an AI Presence check to hear how assistants actually describe you, and which competitors they name instead of you.

4. Fill — for every keyword that matters, run a Topics analysis to see exactly what the pages outranking you cover that you don't, then close the gaps.

Repeat monthly. Every run is saved, so you can watch scores move.

Most campaign briefs die in a doc nobody opens. The Campaigns module forces the decisions that actually block production: real platform ad specs (sizes, character limits, safe zones), the key message, the CTA, the brand assets.

The readiness score tells you what's missing before you hit export — and the one-page PDF gives designers and clients everything in one place.